OK So you’ve decided it’s time to send an HTML newsletter to your email list but you’re not quite sure where to start? No Problem, we’ve all been there. I tried and tested many times before I created my first successfulhtml newsletter.
Creating an HTML Newsletter is very similar to creating a webpage, with some minor twists on the old rules.
One of the best methods of getting information to customers instantaneously is through the use of an email autoresponder.
Email autoresponders work like a fax-on-demand. If you send an email to an autoresponder address, you will immediately get back a prewritten email message. An email autoresponder is a 24 hour sales letter for your product or service. Up until recently, email responders usually only sent one message back. But as discussed above, people need repetition in order to fully absorb the message and understand theinformation . People even sometimes forget the message altogether after a few days. Some people also need a push to purchase a product or service. A series of follow-up emails gives them that push!
