Links are a way of increasing the amount of credibility to your product, newsletter, and to your organization. They are also a good way to increase the amount of content that you have in your HTML email. Links are basically endorsements that come from various sources on the internet like blogs, video clips, or internet articles. These endorsements are usually made by people who have used the product and have something good to sa Read more »

What is email marketing?

Basically, in plain English, email marketing is a targeted mass mailing done via email. The purpose of email marketing could be advertising in order to recruit new clients, introducing a new set of products or services to an existing client base, keeping your clients informed by means of a newsletter, etc. All of the before mentioned activities are very legitimate business efforts, as long as Read more »

Scammers And eBay :

Protect Yourself from Fraud Attempts by Email:-

What is a Spoof Email, and how do I recognize one?

I Received a Spoof Email, WHAT DO I DO NOW?

Examples of email scammer messages – learn to recognize them

Other eBay Scams – ship to Africa, the eBay warehouse, etc.

Is there something I can do to avoid being fo Read more »

OK So you’ve decided it’s time to send an HTML newsletter to your email list but you’re not quite sure where to start? No Problem, we’ve all been there. I tried and tested many times before I created my first successfulhtml newsletter.

Creating an HTML Newsletter is very similar to creating a webpage, with some minor twists on the old rules.

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One of the best methods of getting information to customers instantaneously is through the use of an email autoresponder.

Email autoresponders work like a fax-on-demand. If you send an email to an autoresponder address, you will immediately get back a prewritten email message. An email autoresponder is a 24 hour sales letter for your product or service. Up until recently, email responders usually only sent one message back. But as discussed above, people need repetition in order to fully absorb the message and understand theinformation . People even sometimes forget the message altogether after a few days. Some people also need a push to purchase a product or service. A series of follow-up emails gives them that push!

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