Creating a standard banner sizes is very important in the internet advertising and marketing business. Sometimes advertiser creates a very wonderful banner design, but unfortunately, publisher or sites owner refuses to install the banner with a silly reason : IT DOES NOT MATCH THE SITE’S LAYOUT.
Imagine, how many opportunity would be lost if this case happenned to us. Then, the question is, What should we do to create a banner that match to almost every site’s layout? The answer is : We have to make a banner with standard banner size that apply widely.